In the world of social media, influencer marketing is becoming increasingly popular. Influencers are people who have a large following on social media and can use this following to influence their followers’ buying decisions. Becoming an influencer can be a lucrative and rewarding career, but it takes effort, dedication, and a lot of hard work. […]Lire l'article
Marketing is an essential part of a successful business. In today’s world, there are two main types of marketing: digital marketing and conventional marketing. Digital marketing is the use of digital channels such as: social networks, email and search engines to promote products or services. Conventional marketing, on the other hand, includes methods such as: […]Lire l'article
In an increasingly connected world, it is essential for companies to find new ways to promote themselves and gain visibility. Inbound marketing is one of the most effective marketing strategies to achieve this. If you’re looking to improve your online presence and generate more qualified leads, a successful inbound marketing strategy is essential. In this […]Lire l'article
In today’s hyperconnected business environment, it has become more important than ever to have an efficient and effective Customer Relationship Management (CRM) system. HubSpot is one of the most popular CRM platforms known for its user-friendly interface, powerful features, and scalability. Whether you’re a small business owner, marketer, or sales professional, mastering HubSpot’s CRM can […]Lire l'article
Email is one of the most common forms of communication in the business world. However, contacting professionals can be frustrating and time-consuming when you don’t have the right email address. Finding the right email address can be a real challenge, especially if you don’t know the person or company well. Fortunately, there are many tools […]Lire l'article
Digital business transformation has become a buzzword in the business world, and for good reason. With technological advances changing the way we work and live, companies (VSEs and SMEs) are realizing that they must transform their activities to remain competitive in the digital age. In this article, we’ll look at what digital transformation is, why […]Lire l'article
AB testing , also known as split testing, is a powerful technique used to increase the performance of websites and digital marketing. It has become an essential tool for businesses looking to increase their online presence and increase conversions. In this article, we will explore the benefits of AB testing, how it works, the different […]Lire l'article
Email marketing is one of the most effective ways to reach your customers and promote your business. However, creating and sending newsletters can be a daunting task, especially if you have a large number of target subscribers. This is where newsletter software comes in handy. In this article, we’ll look at the benefits of using […]Lire l'article
As a business owner, one of the most important metrics you need to track is your customer acquisition cost (CAC) . Customer acquisition cost is the total amount you spend on acquiring a new customer to retain them over the long term. In simple terms, it is the cost necessary to convince potential customers to […]Lire l'article
Introduction to Chrome Extensions Chrome extensions are small pieces of software that enhance and personalize the browsing experience of Google Chrome users. They are designed to extend browser functionality and help users complete tasks quickly and easily. Chrome extensions can be found in the Chrome Web Store, which is a digital marketplace where users can […]Lire l'article
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