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Articles Marketing BtoB

La stratégie de brand content, un atout essentiel pour performer avec sa marque

Brand content strategy: an asset to perform with your brand

Today, brands seek to create a lasting and authentic relationship with their audience. To achieve this, they need to create quality content, in line with their brand image, this is where the brand content strategy comes in. In this article, we will explore the advantages of this strategy, the key elements of a successful brand […]

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Stratégie de marketing digitale : un guide pour débutants

Digital Marketing Strategy: A Beginner’s Guide

If you’re new to the world of digital marketing , it can be difficult to know where to start. With so many different tactics and strategies to choose from, it’s easy to get lost in the sea of ​​options. But don’t be afraid! In this beginner’s guide, we’ll walk you through some of the digital […]

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Understand the differences between SEA marketing and SEO

In today’s digital age, digital marketing of your business is critical to success. Two popular forms of online marketing are SEA and SEO. SEA marketing (Search Engine Advertising), involves paying for advertising on search engine results pages, while SEO, or search engine optimization, involves optimizing your website and content so that they appear higher in […]

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Similarweb: analyze the traffic of your site and that of your competitors

In the world of e-commerce, it’s important to keep an eye on your website traffic and that of your competitors. Understanding your website traffic patterns and analyzing your competitors’ data can help you make strategic decisions to improve your online presence and stay ahead. Similarwebis an incredibly powerful tool that can help you do just […]

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Le guide ultime du search marketing : définition et fonctionnement

The ultimate guide to search marketing: what it is and how it works

Search engine marketing (SEM) is a powerful tool that every business owner should use to increase their online visibility, reach potential customers, and drive conversions. However, many people don’t know what search marketing (SEM) is or how it works. In this comprehensive guide, we’ll explain everything you need to know about SEM, from the basics […]

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CTA Marketing: Tips and tricks to boost your conversions

Call-to-action (CTA) marketing is an essential aspect of digital marketing. This is a technique used to inspire the audience to take specific actions and increase conversion rates to generate awareness. CTAs can take the form of buttons, images, or text, and they guide the audience to the next step in the sales funnel. However, creating […]

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Comprendre votre client idéal : Un guide pour définir votre Persona d'entreprise B-to-B

Understanding Your Ideal Customer: A Guide to Defining Your Business Persona

As a B2B business, understanding your ideal customer is crucial to your success. Defining your company’s ideal customer persona will help you tailor your marketing strategy to better reach and engage your target audience. In this guide, we’ll look at the importance of defining your business persona and provide you with a step-by-step process for […]

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La puissance du marketing de contenu B2B : Pourquoi les grandes entreprises changent de stratégie

The power of B2B content marketing: Why are big companies changing their strategy?

B2B content marketing has become an essential part of any successful marketing strategy, especially for large companies. As more businesses focus on digital channels, creating marketing content has proven to be a valuable tool in attracting and retaining customers. In this article, we’ll explore the power of b2b content marketing and why big companies are […]

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Introduction to marketing strategies for small businesses

Small businesses are the backbone of the economy, but they often face limited resources and fierce competition. One of the most critical aspects of any small business is marketing. Without an effective marketing strategy , even the best product or service will struggle to take hold in a crowded market. A marketing strategy is a […]

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Sample Marketing Plan: Learn From The Best And Apply Them To Your Business

Marketing plans are essential for any business, regardless of size, industry or goals. It is a roadmap that outlines the marketing strategies, goals, and tactics that a business will use to promote its products or services to its target audience. A well-designed marketing plan can help a business achieve its goals, increase revenue, and build […]

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