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Articles Marketing

La stratégie de brand content, un atout essentiel pour performer avec sa marque

Brand content strategy: an asset to perform with your brand

Today, brands seek to create a lasting and authentic relationship with their audience. To achieve this, they need to create quality content, in line with their brand image, this is where the brand content strategy comes in. In this article, we will explore the advantages of this strategy, the key elements of a successful brand […]

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Stratégie de marketing digitale : un guide pour débutants

Digital Marketing Strategy: A Beginner’s Guide

If you’re new to the world of digital marketing , it can be difficult to know where to start. With so many different tactics and strategies to choose from, it’s easy to get lost in the sea of ​​options. But don’t be afraid! In this beginner’s guide, we’ll walk you through some of the digital […]

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Understand the differences between SEA marketing and SEO

In today’s digital age, digital marketing of your business is critical to success. Two popular forms of online marketing are SEA and SEO. SEA marketing (Search Engine Advertising), involves paying for advertising on search engine results pages, while SEO, or search engine optimization, involves optimizing your website and content so that they appear higher in […]

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Similarweb: analyze the traffic of your site and that of your competitors

In the world of e-commerce, it’s important to keep an eye on your website traffic and that of your competitors. Understanding your website traffic patterns and analyzing your competitors’ data can help you make strategic decisions to improve your online presence and stay ahead. Similarwebis an incredibly powerful tool that can help you do just […]

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Maximize your email marketing potential with Sendinblue

When it comes to email marketing, using the right tools is key to maximizing your potential. Sendinblue is game-changing campaign software, enabling businesses to create and manage effective email campaigns. In this article, we’ll explore Sendinblue’s features, benefits, how to get started with Sendinblue , create email campaigns, automate and manage workflows, email deliverability, integrations, […]

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Le guide ultime du search marketing : définition et fonctionnement

The ultimate guide to search marketing: what it is and how it works

Search engine marketing (SEM) is a powerful tool that every business owner should use to increase their online visibility, reach potential customers, and drive conversions. However, many people don’t know what search marketing (SEM) is or how it works. In this comprehensive guide, we’ll explain everything you need to know about SEM, from the basics […]

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10 conseils pour créer une page LinkedIn professionnelle qui se fait remarquer

10 tips for creating a LinkedIn Page that gets noticed

LinkedIn is the world’s largest professional networking platform with over 700 million users. In today’s digital age, it’s more important than ever to have a strong online presence, and LinkedIn is the perfect place to showcase your skills and experience. However, with so many users on the platform, it can be difficult to stand out […]

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Verification d'une addresse email professionelle

Everything you need to know about verifying a professional email address

In today’s world, email communication is a key part of any marketing campaign. Businesses use email addresses to communicate with their customers, share important information, and promote their products and services. However, not all email addresses are created equal. Some email addresses may be invalid, inactive, or simply incorrect. In this article, we’ll explore why […]

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CTA Marketing: Tips and tricks to boost your conversions

Call-to-action (CTA) marketing is an essential aspect of digital marketing. This is a technique used to inspire the audience to take specific actions and increase conversion rates to generate awareness. CTAs can take the form of buttons, images, or text, and they guide the audience to the next step in the sales funnel. However, creating […]

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Comprendre votre client idéal : Un guide pour définir votre Persona d'entreprise B-to-B

Understanding Your Ideal Customer: A Guide to Defining Your Business Persona

As a B2B business, understanding your ideal customer is crucial to your success. Defining your company’s ideal customer persona will help you tailor your marketing strategy to better reach and engage your target audience. In this guide, we’ll look at the importance of defining your business persona and provide you with a step-by-step process for […]

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