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Everything you need to know about verifying a professional email address

  • Article written by Pauline
  • 01/04/2023
  • - 7 minutes of reading
Verification d'une addresse email professionelle

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In today’s world, email communication is a key part of any marketing campaign. Businesses use email addresses to communicate with their customers, share important information, and promote their products and services. However, not all email addresses are created equal. Some email addresses may be invalid, inactive, or simply incorrect. In this article, we’ll explore why verifying an email address is crucial for your marketing campaign, and how it can help you improve your campaign results.

How an invalid email address can hurt your marketing campaign?

When you use an invalid mailbox to send marketing emails, it can negatively impact your campaign. First of all, your invalid email can lead to high bounce rate. A high bounce rate means that the email address you send fails to reach your recipients’ inbox because their email account is invalid or non-existent. This can hurt the deliverability of your future marketing emails, since email providers may consider your high bounce rate a sign that your emails aren’t relevant or of good quality.

Also, using invalid email addresses can affect your open and click-through rate. If a recipient receives an email with an incorrect or invalid email address, they are unlikely to open or click on the link. This means your marketing campaign won’t be as effective as it could be, and you won’t be able to drive as many conversions. We understand why it is important to always verify an email address .

Finally, the use of invalid email addresses can lead to spam complaints. If you send unsolicited emails to invalid email addresses, you risk being reported as a spammer by your recipients. This may cause your IP address to be blacklisted, which may affect your email deliverability in the future.

Benefits of using email verification tools

Now that we’ve seen why using invalid email addresses can harm your marketing campaign, let’s take a look at the benefits of using email address verification tools .

Improved deliverability 

By using an email address verification tool , you can reduce your bounce rate and improve the deliverability of your marketing emails. Email address verification tools can check if an email database is valid and active, and if it belongs to a real domain. This means that you can send emails to an email service that actually exists and is likely to receive your emails.

Email address verification can help businesses reduce spam complaints by preventing emails from being sent to invalid email addresses or to people who have not consented to receive business email. Spam complaints can damage the sender’s reputation and lead to financial penalties. By using email address verification tools, businesses can reduce spam complaints and improve their reputation.

Increase subscriber engagement

Email address verification can help businesses increase subscriber engagement by allowing them to send relevant and targeted emails to people who have consented to receive customer prospecting messages . Invalid email addresses can result in irrelevant emails being sent to people who have not consented to receive emails, which can reduce subscriber engagement. By using email address verification tools, businesses can send relevant emails to people who have consented to receive them. Which can increase subscriber engagement.

Improve sender reputation

Email address verification can help businesses improve their sender reputation by preventing emails from being sent to invalid email services, people who have not consented to receive emails, or to email addresses that are associated with known spammers. A good sender reputation can help businesses improve their email delivery success rate, reduce spam complaints, and increase subscriber engagement.

How to improve the results of your marketing campaign by verifying an email address?

In the world of digital marketing, the e-mail address is a key element for the success of any digital strategy , reaching your customers and prospects. However, creating an email address is not always 100% reliable. It could be an invalid, inactive address or even a spam trap. For this reason, email address verification is crucial to ensuring the success of your marketing plan. We’re going to look at five reasons why email address verification is important for improving the results of your marketing campaign.

Email address verification improves deliverability

When you send emails to invalid or inactive addresses, it can cause your email bounce rate to increase. Email providers interpret high bounce rates as an indication that your content is irrelevant or even spam. This can negatively impact your online reputation and your ability to deliver emails in the future.

By using email address verification tools, you can quickly identify and remove invalid or inactive addresses from your mailing list. This improves your deliverability rate and your ability to reach your target audience.

Email address verification improves the quality of your mailing list.

Having a high-quality mailing list is essential to maximizing the effectiveness of your email marketing campaign. By removing invalid or inactive email addresses, you can improve the quality of your mailing list. This allows you to send targeted emails to people who are genuinely interested in your business or products.

Verifying a new email account can also help you identify if your new email address is a spam trap. Spam traps are email addresses created specifically to catch spammers. When you send emails to these addresses, it can negatively impact your online reputation and your ability to deliver emails in the future. By removing multiple spam addresses from your mailing list, you can improve your online reputation and your ability to deliver emails.

Email address verification improves open and click-through rate

Open and click-through rate is a key indicator of the success of your valid email marketing campaign. By sending emails to invalid or inactive addresses, you can negatively impact these key metrics. Emails sent to invalid addresses will not be opened and clicked.

By using email address verification tools, you can have the ability to create a good open and click through rate of your email marketing campaign. By sending emails to valid and active addresses, you can ensure that your content is seen by your target audience and that they are able to interact with your offers and messages.

Verifying an email address protects your online reputation

Your online reputation is important to your business. By sending emails to invalid or inactive addresses, you can negatively impact your online reputation. Providers that run an email server closely monitor bounce rates and spam complaints. If you have high bounce rates or spam complaints, this can lead to lower rankings for your emails and even blocks from email providers.

Verifying a primary email address can help protect your online reputation by ensuring that you’re sending emails to valid and active addresses. This can reduce bounce and spam complaint rates, improving your online reputation and your ability to deliver emails in the future.

Email Address Verification Improves ROI

Finally, email address verification can improve the ROI of your email marketing campaign. By sending emails to invalid or inactive addresses, you’re wasting money on recipients who will never see your content. By using google account verification tools to clean up your mailing list, you can ensure that your money is being spent on recipients who are genuinely interested in your business or products.

By improving deliverability rate, your email list quality, open and click-through rate, and protecting your online reputation, email address verification can improve the effectiveness of your marketing campaign. by email. This can lead to higher ROI and better, longer-lasting business results.

Conclusion

Email address verification is crucial for your professional email marketing campaign. It improves deliverability, quality of your mailing list, open and click-through rate, protects your online reputation and improves ROI. By using email address verification tools, you can clean up your mailing list and ensure that you are sending emails to valid and active addresses. This can improve the effectiveness of your business address marketing campaign, leading to better and longer lasting business results. Remember the importance of professional email verification for the success of your online business.

What is email address verification?

Email address verification is the process of confirming that an email address is valid and active. This can be done by sending a verification email to the address in question and checking if the recipient received the message.

Why do I need to verify my email address?

Verifying your email address is important to ensure that you receive all the important emails you expect. This may include account confirmations, payment receipts and other important communications.

How can I verify my email address?

The verification method depends on the service you are using. Most services send a verification email with a link you need to click to confirm your address. Some services also use verification codes or text messages to confirm your identity.

What are the benefits of email address verification?

In addition to ensuring that you receive all important emails, verifying your email address can also help prevent online fraud and phishing attacks.

How long does it take to verify an email address?

The time it takes to verify an email address depends on the service used. In most cases, you should receive a verification email almost instantly. However, some services may take up to several hours to send the verification message.

What happens if I don't verify my email address?

If you don't verify your email address, you may not receive all the important emails you expect. This may include account confirmations, payment receipts and other important communications. Additionally, not verifying your email address can increase your risk of falling victim to online fraud and phishing attacks.

 

Pauline

Pauline est une rédactrice spécialisée sur le thème du marketing en ligne. Elle rejoint l'équipe de rédaction de SoContact en Janvier 2023 afin de simplifier l'accès à l'information sur le marketing en général.