Guide Google Ads
How to calculate and understand your CPM (cost per thousand)
For businesses looking to launch digital advertising campaigns, understanding the costs involved can be a daunting task. One of the most commonly used metrics in digital advertising is CPM, which…
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Video ads: These new advertising formats
In today's digital age, advertising has taken on new forms, with video ads becoming a popular and effective way to reach potential customers. Video ads have the potential to be…
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Step-by-step guide to running product ads on Google Ads
In today's competitive online marketplace, businesses of all sizes are looking for ways to attract customers and boost sales. Advertising on Google Ads is a great way to reach potential…
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How to optimize your geo-targeting with specific areas
Thedigital marketing has revolutionized the way businesses target their audience. It allows companies to identify, reach and interact with their customers in a more personalized way. However, location targeting has…
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How to Boost your ROI with the new Target CPA Google Ads method
If you run Google Ads campaigns, you know that bidding is an essential part of the process. However, it can be difficult to determine the best bid strategy for your…
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How to use dynamic remarketing to personalize your ads
In the age of digital advertising, personalized ads have become essential to any successful campaign. Dynamic remarketing takes personalization to the next level by showing visitors ads specifically tailored to…
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The difference between the Search Network and the Display Network
If you want to launch an online advertising campaign, one of the most important decisions to make is whether to use the search network or the display network. Both options…
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How to Optimize Google Ads Ad Targeting
When it comes to online advertising, Google Ads is the perfect solution. With over 246 million unique visitors to Google sites every month, there's clearly no shortage of people to…
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How to display your Ad Rank and what does it mean?
If you're running an online advertising campaign, you've probably heard of Ad Rank. Ad Rank is the system used by Google to determine the placement and effectiveness of your ads.…
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Calculate and manage your costs per acquisition for successful campaigns
Calculating and managing cost per acquisition (CPA) is an essential part of any successful marketing campaign. By tracking and analyzing your CPA, you can determine the effectiveness of your marketing…
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