fbpx Skip to main content

Contact the people you are interested in. Simply.

Business proposal Examples : tips for writing it

  • Article written by Lorenzo Olson
  • 24/03/2023
  • - 7 minutes of reading
proposition commerciale exemple

Find your future clients with artificial intelligence

As a sales professional, I know that writing a winning sample business proposal is key to closing deals, growing your business, growing your sales, targeting decision makers. In this guide, I’ll share my tips and techniques for creating effective sales proposals that will impress your potential customers, help you win more business, and capture new customers. I will also provide sample business proposals for different industries, so you can see how to apply these techniques in practice.

Introduction to Sales Proposals

A sample business proposal is a document that describes the products or service offerings you offer, along with their benefits and pricing. It is usually sent to a prospect after an initial interview or conversation and aims to persuade them to do business with you. A good sales proposal should be clear, concise and compelling, and should address the prospect’s needs and concerns. It is therefore wise to take your time in proposal writing to provide an adequate proposal.

Why make a business proposal?

There are several reasons for developing a business proposal to benefit from business efficiency. First, it helps you differentiate yourself from your competitors, present unique value propositions in order to acquire new customers, expand your customer base and develop your sales. Next, the sample business proposal allows you to demonstrate your expertise and understanding of the prospect’s needs. Finally, it provides a framework for negotiation and sets clear expectations for the project. It is therefore appropriate to highlight the presentation of the proposal in your commercial approach. To sell products or services, it is important to establish a commercial proposal according to the service concerned to enhance your commercial documents.  

What is the difference between a quote and a sales offer?

A quote is a document that provides an estimate of the price for a specific product or service. It is generally used in response to a request for proposal (RFP), a request for quotation (RFQ) or a call for tenders. An offer to sell, on the other hand, is a formal proposal that outlines the terms and conditions of a sale, including price, delivery date, and payment terms, whether it is an estate sale or a another sale. A commercial offer is generally used when you are the only supplier considered for the project. It is necessary to develop a sales proposal when you want to seek new customers, acquire new markets or benefit from a good return on investment. 

What are the criteria for a good sample business proposal?

A good business proposal should be tailored to the prospect’s needs and clearly demonstrate the value of your products or services. Proposal wording should be well organized and easy to read, with a clear structure and logical flow. Also, it should be free of grammatical errors and typos, and should be visually appealing. Business savvy and business approaches are also essential in writing a proposal. 

If you cannot find an example commercial proposal or you do not know how to write a good commercial proposal, you can entrust it to the technical and commercial teams of a webmarketing agency or a group of freelancers to structure and write the content of proposal. Thanks to their sales techniques, their prospecting techniques and their prospecting methods, they can write commercial proposals adapted to your needs. Their service offer allows you to win customers. Recruiting a salesperson is also a solution for presenting an offer with a relevant commercial strategy and a customer relationship strategy. 

Types of sales proposals

There are several types of example business proposals :

  1. Solicited proposal: Proposal submitted in response to a call for tenders or a request for proposals.
  2. Unsolicited proposal: Proposal sent to a prospect without having been requested.
  3. Renewal proposal: Proposal sent to an existing customer to renew or extend their contract.
  4. Cross-sell proposition: A proposition that offers additional products or services to an existing customer.

Whatever the type of sales proposal, it must be well written and structured to target customers and prospect them effectively on the one hand, and to help you organize your sales pitch for potential customers on the other. go.

Writing techniques for developing effective sales proposals

To craft effective sales proposals, you should follow the following writing techniques to reach a new audience:

  1. Know your audience: Understand your prospect’s needs, concerns, and pain points.
  2. Highlight your value proposition: Clearly explain the benefits of your products or services and how they meet the prospect’s needs.
  3. Use persuasive language: Use strong, action-oriented language and relevant pitches that motivate the prospect to take action.
  4. Use visuals: Incorporate visuals like charts, graphs, images, slideshows to make your proposal more engaging and memorable, with the aim of winning over new clients. You can use to create good online slideshows. Besides the Google slide, powerpoint is also another alternative to create images according to your needs. 
  5. Be concise: Keep your proposal short and to the point, focusing on the most important information.

Examples of Proposal Formulation for Different Lines of Business

To give you an idea of ​​how to apply these sample business proposal writing techniques in practice, here are some sample business proposals for different industries:

  1. Sample IT Services Business Proposal: This proposal describes the services offered by an IT consulting company and includes case studies and testimonials from previous clients.
  2. Marketing Services Sample Business Proposal: This proposal outlines the marketing services offered by a digital agency and includes a detailed breakdown of pricing and deliverables.
  3. Sample construction business proposal: This proposal outlines the construction services offered by a general contractor and includes a detailed project schedule and budget.
  4. Sample Training Business Proposal: This proposal outlines the training services offered by a corporate training company and includes a customized training plan based on the client’s needs.

Tips for adapting your sales proposal to the needs of your client

To adapt your sample business proposal to your client’s needs, you must:

  1. Research your client: Understand their industry, business model, and pain points.
  2. Use their language: Incorporate industry-specific jargon and terminology to show that you understand their business.
  3. Address their concerns: Anticipate objections and proactively address them in your proposal.
  4. Customize your prices: Offer pricing adapted to the customer’s budget and needs.
  5. Provide case studies: Include case studies and testimonials from customers in the same industry or with similar needs.

Common mistakes to avoid when writing proposals

To avoid common mistakes when writing a proposal, you should:

  1. Focusing too much on your business and not enough on customer needs.
  2. Being too generic and not tailoring your proposal to the specific needs of the client.
  3. Be too technical and use jargon that the client may not understand.
  4. Not providing enough detail or being too vague about prices and deliverables.
  5. Do not proofread your proposal for errors and typos.

Resources for creating a professional sales proposal

To create a professional sales proposal, you can use online templates and tools such as:

  1. Proposify: A cloud-based proposal software that lets you create, send, and track proposals.
  2. Canva: A graphic design tool that lets you create visually appealing proposals.
  3. Bidsketch: Proposal software that includes templates and proposal automation features.
  4. PandaDoc: A document automation tool that includes proposal templates and electronic signature functions.


In conclusion, writing a winning business proposal is key to closing deals and growing your business. By following the tips and techniques in this guide and using the sample business proposals provided, you can create effective proposals on your website that showcase your unique value proposition and win more business. Remember to tailor your proposals to your clients’ needs, use persuasive language and visuals, and avoid common mistakes such as overly generic or technical presentation. With the right approach and the right tools, you can create professional and compelling proposals that will help you stand out from the competition.

Why is it important to write a winning sales proposal?

Writing a winning sales proposition is crucial to convincing potential customers to buy your product or service. It allows you to highlight the advantages and benefits of your offer, demonstrate your expertise and set yourself apart from your competitors.

How to structure an effective business proposal?

An effective business proposal should be structured in a clear and organized way, with a catchy introduction, a detailed presentation of your offer, social proof to build your credibility, a clearly articulated value proposition, clearly indicated prices and calls for help. clear actions.

How do you customize a business proposal to meet a client's needs?

To personalize a business proposal, you must take into account the specific needs and expectations of each potential customer. Research their business and their needs, ask questions to understand their priorities, and tailor your proposal to meet their unique needs.

How to make a commercial proposal more visually attractive?

To make your business proposal more visually appealing, use high-quality images and graphics, easy-to-read typography, colors consistent with your graphic charter, and clear and airy layouts.

How to avoid common mistakes in a business proposal?

To avoid common mistakes in a business proposal, proofread your text carefully, check spelling and grammar, avoid technical jargon and confusing phrases, and make sure your proposal is coherent and clear.

How to evaluate the effectiveness of a commercial proposal?

To gauge the effectiveness of a business proposition, track conversion rates and responses from potential customers. Measure your proposal's open rate and response rate, and adjust if necessary based on customer feedback.

Lorenzo Olson

Lorenzo est un rédacteur spécialisé sur le thème du marketing en ligne. Il rejoint l'équipe de rédaction de SoContact en Janvier 2023 afin de simplifier l'accès à l'information sur le marketing en général.