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How to Create a Google Ads Ad to Promote Your Product or Service

  • Article written by Stephane Moulier
  • 05/04/2023
  • - 5 minutes of reading

Find your future clients with artificial intelligence

Want to promote your product or service through Google Ads? Creating a successful advertising campaign may seem like a daunting task, but with the right approach, you can drive targeted traffic to your website at a sustainable cost.

In this tutorial, we’ll walk you through the step-by-step process of creating a Google Ads ad campaign to promote your product or service. You’ll learn about keyword research, ad writing, budget management, and more.

Step 1: Set up your Google Ads account

If you haven’t already, you need to set up your Google Ads account. Go to https://ads.google.com/home/ to get started. Once your account is created, you will be able to log in to the Google Ads dashboard.

Step 2: Choose your campaign type

When you first log in, Google Ads prompts you to create a new campaign. Several options are available to you:

Research network

Show text ads when people search for relevant keywords on Google.

Display Network

Show ads on websites that are part of the Google Display Network.


Promote products from an online store using Google Shopping Ads.


Promote video ads on YouTube or other video sites.

Universal application

Promote your app on Google properties.

For this tutorial, we’ll focus on search network campaigns.

Step 3: Define your campaign settings

Your campaign settings are key to targeting the right audience and achieving your goals. Here is what you will need to set:

Campaign name:

Choose a name that will help you identify the campaign.

Campaign type

Choose “Search network”.


Choose “Google Search Network”.


Define the geographies where you want your ads to appear. You can choose countries, cities or even target a specific radius around a store or office.


Choose the language spoken by your target audience.


Define your bidding strategy, which can be “manual” or “automated”. We recommend starting with manual bidding as you get started.


Set your daily budget, which is the maximum amount you’re willing to spend each day.
Ad extensions: Choose the type of ad extensions you want to add to your ads, such as sitelinks, captions, or location extensions.

Once you’ve defined your campaign settings, save it.

Step 4: Conduct Keyword Research

Keywords form the basis of your Google Ads campaign. These are the words or phrases that your target audience uses to search for your product or service. To create an effective advertising campaign, you need to choose the right keywords.

Start by brainstorming a list of potential keywords related to your product or service. You can also use tools like Google Keyword Planner or UberSuggest to find additional ideas. These tools tell you the search volume, level of competition, and cost per click (CPC) of different keywords.

Once you have identified your target keywords, you can add them to your campaign. Be sure to group your keywords into relevant categories, called ad groups. This will help you create targeted ads that resonate with your audience.

Step 5: Write your ad text

Now that you’ve set your parameters and chosen your keywords, it’s time to create your ad text. This is where you will persuade potential customers to click on your ad and visit your website.

Keep in mind the following guidelines for writing effective ad copy:

Title: The title should grab attention and be relevant to your target audience. Use your main keyword in the title if possible.
Description lines: Description lines should provide a clear and compelling offer. Use the relevant benefits and features of your product or service to create a value proposition for your audience.
Display URL: The display URL should be simple and easy to remember. You can use a URL shortener if needed.

Writing effective ad copy takes time and practice. Test different titles, descriptions, and relevant benefits to determine what works best for your audience.

Step 6: Launch your ad campaign

You are now ready to launch your ad campaign. Once your ads are running, you’ll want to track your performance regularly. Use the Google Ads dashboard to track your click-through rate (CTR), cost-per-click (CPC), and other key metrics.

You should also use A/B testing to fine-tune your ad campaign. This involves creating multiple versions of your ads with minor variations to determine which performs best.

Step 7: Adjust your campaign if necessary

Your Google Ads campaign is not a one-time project. You will need to monitor and adjust your campaign regularly to get the best results. Here are some tips for continuous optimization:

Add negative keywords to your campaign to avoid irrelevant searches.
Raise your bid for top performing keywords to get more clicks.
Pause poorly performing ads or ad groups and replace them with new ones.
Test new ad formats, such as responsive search ads.
Regularly review your analytics and adjust your campaign accordingly.


Creating a successful Google Ads campaign takes time and effort, but the rewards can be significant. By following these seven steps, you can create targeted ads that drive traffic, leads, and conversions.

Remember, the secret to success is continuous optimization. Regularly evaluate your performance, adjust your settings and test new strategies to keep improving your campaign. With practice and patience, you can achieve your goals and grow your business with Google Ads

Stephane Moulier

Stéphane est un rédacteur spécialisé sur le thème du marketing en ligne. Il rejoint l'équipe de rédaction de SoContact en Décembre 2022 afin de simplifier l'accès à l'information sur le marketing en général.