Prospecting Board: A Complete Guide

Prospecting is an essential part of any company’s growth strategy. It is what helps identify potential customers and turn them into paying customers. However, prospecting can be time consuming and it can be difficult to keep track of all the business data you need to make informed decisions. This is where the sales prospecting board comes in. Dashboards can help you manage your prospecting plan and sales techniques more effectively. In this comprehensive guide, we show you how to streamline your prospecting efforts with dashboards.

Introduction to Prospecting and Dashboards

B2b prospecting involves identifying potential customers for your business. This can include researching leads, connecting with people or businesses, and nurturing relationships. Prospecting is an essential part of the sales process, but it can be time-consuming and difficult for sales teams to manage.

Dashboards are a tool that can help you manage your efforts or powerful trading techniques more effectively . Dashboards are visual representations of data that allow you to track and control key performance indicators (KPIs). Dashboards allow you to quickly identify trends, track progress, and make informed decisions.

Benefits of using a prospecting board to boost sales

Using a prospecting board has several advantages. One of the most important is that dashboards allow you to see all your data in one place. This makes it easier to track progress, identify trends, and make right and important decisions.

The prospecting board can also save you time. Rather than spending hours gathering data from different sources, you can use a prospecting chart to bring all your data together in one place. So you can spend more time analyzing data and making informed decisions.

Another benefit of using dashboards for prospecting is that they can help you identify prospecting actions to improve. By tracking your key performance indicators, you can quickly see where you’re falling short and make adjustments to your business strategy or business approach.

Types of Dashboards for Prospecting

There are several types of dashboards that you can use for b to b prospecting (prospecting using a telephone script , digital prospecting, prospecting by email). The type of dashboard you choose will depend on your specific needs and goals. Here are some of the most common types of dashboards for prospecting:

Lead Generation Dashboard

A lead generation dashboard is designed to help you track your progress in generating new leads. This type of dashboard usually includes key performance indicators such as: the number of new customers generated, the conversion rate and the source of leads.

Sales Pipeline Dashboard

A sales pipeline dashboard is designed to help you track progress in converting leads into paying customers. This type of dashboard typically includes key performance indicators such as: number of leads at each stage of the sales pipeline, conversion rate at each stage, and deal value at each stage.

Account-Based Marketing Dashboard

The marketing prospecting campaign dashboard is account-based and designed to help you track your progress in targeting specific accounts. This type of dashboard usually includes key performance indicators such as: the number of accounts targeted, the conversion rate for each account and the revenue generated by each account.

Key indicators to follow on your dashboard

The dashboard created to prospect new customers requires the monitoring of good key performance indicators. Here are some key metrics any sales team should consider tracking in their dashboard:

Number of leads generated

Tracking the number of leads generated is essential to measuring the success of your prospecting efforts. This KPI will help you determine if you’re generating enough leads to meet your goals.

Conversion rate

Conversion rate is the percentage of leads that become paying customers. This indicator is essential to measure the effectiveness of your prospecting efforts. It will help you determine if you are targeting the right prospects, and if your sales process is effective.

Sales Velocity

Sales velocity measures the time it takes to convert a lead into a paying customer. This KPI is essential for identifying areas where your sales process can be improved.

Customer acquisition cost

Customer acquisition cost measures the cost of acquiring a new customer. This indicator is essential to guarantee the profitability of your prospecting process.

Income

Revenue tracking is essential for measuring the success of your prospecting efforts. This KPI will help you determine if you are generating enough revenue to meet your goals.

How to Create a Prospecting Dashboard

Creating a dashboard for prospecting can be a complex process, but it doesn’t have to be. Here are some steps to follow to create a prospecting dashboard:

Step 1: Determine your goals

The first step in creating a prospecting dashboard is to determine your goals. What do you want to achieve through your prospecting efforts? Once you have identified your goals, you can determine the key performance indicators you need to track.

Step 2: Identify your data sources

The next step is to identify your data sources. This could be your CRM, marketing automation platform, and other tools you use to track your prospecting efforts.

Step 3: Choose your dashboard platform

Once you have identified your goals and data sources, you need to choose a dashboard platform. There are several, including Tableau, Power BI, SoContact, and Google Data Studio. Choose a platform that meets your needs and your budget.

Step 4: Design your dashboard

The next step is to design your dashboard. When designing your prospecting board, keep in mind the key performance indicators you want to track and the data sources you will use as a means of prospecting.

Step 5: Test and refine your dashboard

Once your dashboard is designed, it is essential to test and refine it. Make sure the data is accurate and the dashboard is an easy-to-use business tool.

Examples of Effective Prospecting Dashboards

Here are some examples of effective prospecting dashboards:

Sample lead generation dashboard

This sample lead generation dashboard tracks the number of leads generated, conversion rate, and lead source.

Sales Pipeline Dashboard Example

This sample sales pipeline dashboard tracks the number of leads at each stage of the pipeline, conversion rate at each stage, and deal value at each stage.

Example Dashboard for Account-Based Marketing

This sample account-based marketing dashboard tracks the number of accounts targeted, the conversion rate for each account, and the revenue generated by each account.

Tips for using your dashboard to streamline your prospecting efforts

Here are some tips for using your dashboard to streamline your prospecting efforts:

Focus on the right KPIs

When using your dashboard, focus on the most important KPIs for your business. Don’t get overwhelmed by the details.

Use your dashboard to identify trends

Your dashboard can help you identify trends in your prospecting efforts. Use this information to make informed decisions about your prospecting strategy.

Make your dashboard easier to use

Your dashboard should be easy to use, with clear visualizations and easy to understand data.

Share your dashboard with your team

Sharing your dashboard with your team can help everyone stay on the same page and work towards the same goals.

How to integrate your prospecting dashboard with your CRM

Integrating your prospecting dashboard with your CRM can help further streamline your prospecting efforts. Here are some steps to follow to integrate your prospecting dashboard with your CRM:

Step 1: Identify your CRM

The first step is to identify your CRM. This could be Salesforce, Hubspot, or another platform.

Step 2: Determine your onboarding method

Once you have identified your CRM, you need to determine your method of integration. This can be an API or another integration method.

Step 3: Connect your dashboard and your CRM

The next step is to connect your dashboard and your CRM. This may involve setting up a data pipeline or using a third-party integration tool.

Step 4: Test and refine your integration

Once you’ve connected your dashboard and your CRM, it’s essential to test and refine your integration. Make sure the data is accurate and the integration is working properly.

Tools to create and manage your prospecting dashboard

Several relevant tools are available to help you create and manage your prospecting dashboard. Here are some of the most popular tools:

Painting

Tableau is a popular dashboard platform that lets you create interactive visualizations and reports.

Power BI

Power BI is a business analytics service that lets you create interactive reports and dashboards.

Google Data Studio

Google Data Studio is a free dashboard platform that lets you create and share visualizations and reports.

Conclusion and next steps

Dashboards can help streamline your prospecting efforts by allowing you to track and control key performance indicators more effectively. By following the steps in this guide, you can create an effective customer prospecting board that meets your business needs.

Remember to focus on the right KPIs, make your dashboard easy to use, and share it with your team. With the right tools and strategies, you can take your prospecting efforts to the next level.