Maximize your email marketing potential with Sendinblue

When it comes to email marketing, using the right tools is key to maximizing your potential. Sendinblue is game-changing campaign software, enabling businesses to create and manage effective email campaigns. In this article, we’ll explore Sendinblue’s features, benefits, how to get started with Sendinblue , create email campaigns, automate and manage workflows, email deliverability, integrations, pricing and plans, and more. as testimonials and success stories with Sendinblue.

Introduction to Sendinblue

Sendinblue is campaign software that helps businesses create and manage effective email campaigns. It’s an all-in-one tool that offers features for managing contact lists, designing email templates, creating campaigns, automation, segmentation, personalization, and email deliverability.

Sendinblue was created in 2012 in France and is now used by more than 180,000 companies worldwide. It has also received accolades such as Best Email Marketing Platform 2018 and Best Email Marketing Software 2019.

Features of Sendinblue

Sendinblue offers a variety of features to help businesses create and manage effective email campaigns. Here are some of the most important features of Sendinblue:

• Contact management: Sendinblue allows users to manage their contact lists, import contacts, segment contacts based on various criteria, and create unsubscribe lists.
• Email template design: Sendinblue offers a variety of customizable email templates to help users create professional campaigns.
• Campaign creation: Sendinblue allows users to create email campaigns in just a few clicks, personalize messages based on recipients, and schedule emails to be sent.
• Automation: Sendinblue offers automation features to create workflows that send emails based on recipient actions.
• Email deliverability: Sendinblue offers features to optimize email deliverability, such as IP address verification, email testing, blacklist management, and bounce management.
• Integrations: Sendinblue integrates with many other apps such as WordPress, Salesforce, Shopify, and Magento to help users easily integrate the software into their marketing stack.

Benefits of using Sendinblue for email marketing

Using Sendinblue for email marketing offers many benefits, including:

• All-in-one features: Sendinblue offers a variety of all-in-one features for email marketing, which means users can manage all stages of their email campaign, from creation to sending. through automation and deliverability, from a single platform.
• Affordable pricing: Sendinblue offers affordable pricing plans for small and medium businesses, making it an accessible option for businesses of all sizes.
• User-friendly interface: Sendinblue is designed to be easy to use and offers a user-friendly interface, which makes creating campaigns and managing workflows simple and accessible.
• Automation: Sendinblue offers automation features that can help users save time by automating repetitive tasks such as sending welcome emails or follow-up emails.
• Deliverability: Sendinblue is renowned for its efficient management of email deliverability, which means users can ensure that their emails reach their destination without being blocked or marked as spam.

How to get started with Sendinblue

To get started with Sendinblue, users must first create a free account. Once registered, they can access the Sendinblue interface and start using the various features offered.

The first step is to import contacts into the platform. Sendinblue allows users to import contacts from CSV, Excel or TXT files. Users can also add contacts individually or connect their Sendinblue account to their CRM system.

Once contacts are imported, users can start creating email templates or use one of the many pre-designed templates available. Sendinblue offers an easy-to-use drag and drop email editor, which allows users to customize their email to match their brand.

After creating the email, users can create a campaign by selecting the contacts to include, the email template to use, and the date and time to send. Sendinblue also offers features to personalize emails based on recipients, such as adding custom fields or segmenting the contact list.

Create emailing campaigns with Sendinblue

Sendinblue offers a variety of features to help users create effective email campaigns. Here are some of the most important features:

• Email Templates: Sendinblue offers customizable email templates to help users create professional emails quickly and easily.
• Drag-and-drop email editor: Sendinblue offers an easy-to-use drag-and-drop email editor, which allows users to create personalized emails to match their brand.
• Email Personalization: Sendinblue allows users to personalize emails based on recipients, using custom fields or segmenting their contact list.
• Preview before sending: Sendinblue offers the ability to preview email before sending, so users can make sure everything is in order and there are no errors.
• Scheduling sends: Users can schedule emails to be sent at a specific date and time, to ensure that their emails reach recipients at the most appropriate time.
• Performance tracking: Sendinblue offers performance tracking tools that allow users to track the effectiveness of their email campaigns, including open and click rates, conversion rates, unsubscribe rates, and more.

Automation and workflow with Sendinblue

Sendinblue offers automation features that save users time by automating repetitive tasks, such as sending welcome emails or follow-up emails. Here are some of the most important automation features:

• Workflows: Sendinblue offers a workflow builder that allows users to create automated workflows for the different stages of their email campaign, from onboarding to selling.
• Email automation: Sendinblue allows users to schedule automated emails for different stages of their workflow, such as welcome emails, follow-up emails, abandoned cart emails, etc.
• Email personalization: Sendinblue allows users to personalize automated emails based on recipients, using custom fields or segmenting their contact list.
• Workflow Triggers: Sendinblue offers Workflow Triggers to help users automate emails based on recipient actions, such as opening an email, visiting a webpage, submitting an email. a form, etc.

Email deliverability with Sendinblue

Sendinblue is renowned for its efficient email deliverability management, which means users can ensure that their emails reach their destination without being blocked or marked as spam. Here are some of the most important deliverability features:

• IP address management: Sendinblue uses dedicated IP addresses to ensure email deliverability. Users can also purchase additional IP addresses for their email campaigns.
• Spam filtering: Sendinblue uses spam filters to ensure that emails are not blocked or marked as spam by email providers.
• Deliverability tests: Sendinblue offers deliverability tests that allow users to see how their emails will be filtered by different email providers, so they can adjust their content to maximize deliverability.
• Compliance certification: Sendinblue is certified to the DMARC email security standard, which means users can rest assured that their emails are secure and compliant with security standards.

Integrations with Sendinblue

Sendinblue offers integrations with a wide range of third-party services, such as e-commerce platforms, social media management services, CRM tools , and more. Here are some of the most important integrations:

• WooCommerce: Sendinblue offers native integration with WooCommerce, the WordPress e-commerce platform, allowing users to automatically sync their contact list and track the performance of their email campaigns.
• Shopify: Sendinblue also offers native integration with Shopify, the most popular e-commerce platform, which allows users to automatically sync their contact list and track the performance of their email campaigns.
• Salesforce: Sendinblue offers integration with Salesforce, one of the most popular CRM tools, which allows users to automatically sync their contact list and track the performance of their email campaigns.

Sendinblue Pricing and Plans

Sendinblue offers flexible pricing plans based on user needs, with different features and sending volumes. Here is an overview of the different pricing plans:

• Free: Sendinblue offers a free plan for users who send less than 300 emails per day, with basic features like sending emails, email templates and basic reports.
• Lite: Sendinblue’s Lite plan starts at $25 per month and offers advanced features such as unlimited email sending, customizable email templates, email marketing automation, contact list segmentation, etc
• Premium: Sendinblue’s Premium plan starts at $65 per month and offers advanced features like white-label email sending, A/B testing, automated workflows, recipient engagement analytics, etc
• Enterprise: Sendinblue’s Enterprise plan is customized based on user needs and offers advanced features such as dedicated account management, guaranteed email delivery, API customization, and more.

Testimonials and success stories with Sendinblue

Sendinblue is used by more than 180,000 companies around the world, including many major brands such as Amnesty International, Louis Vuitton, Yamaha, and Michel et Augustin. Here are some success stories with Sendinblue:

• Amnesty International: Sendinblue helped Amnesty International increase their email open rate by 12% and click-through rate by 10% by using advanced automation tools and A/B testing to optimize their email campaigns.
• Michel and Augustin: Sendinblue helped Michel and Augustin, a French cookie company, increase their online sales by 30% by using automated workflows to target customers based on their buying behaviors.
• Yamaha: Sendinblue has helped Yamaha improve the effectiveness of their email campaigns by using advanced analytics tools to track their email performance and optimize their email marketing strategies.

Conclusion

Sendinblue is a powerful and affordable email marketing tool that can help businesses of all sizes maximize their email marketing potential. With advanced features like email marketing automation, contact list segmentation, automated workflows, A/B testing and more, Sendinblue is an ideal choice for businesses looking to improve their email marketing strategies.

Additionally, Sendinblue offers exceptional deliverability thanks to its DMARC certification, advanced deliverability testing, and reliable messaging infrastructure. With an easy-to-use user interface and flexible pricing plans, Sendinblue is an ideal choice for businesses of all sizes looking to maximize their email marketing potential.